Mark Gilbert

Mark Gilbert is an incredible comedic commercial director and cinematic storyteller, recognized for his precise command of casting, performance, and comedic narrative — often regarded as an “actor’s director” who elevates scripts through nuance, tone, and restraint. His work pairs strong visual storytelling with emotional intelligence, resulting in films that feel sharp, culturally relevant, and intentionally crafted for today’s market. From the iconic IKEA “Start the Car” spot that became a cultural touchstone in Canada, to BMW’s “Twins,” the Cannes Lion–winning “Ladyballs” for Ovarian Cancer Canada, and the refreshingly restrained “No Jingles or Mascots” campaign, Mark consistently delivers comedy that is smart, cinematic, and purpose-driven. With a foundation in award-winning photography and editorial storytelling, his performance-first approach has earned international recognition from Cannes, D&AD, CLIOs, ANDYs, and Saatchi & Saatchi’s New Directors Showcase, cementing his voice as a confident, modern force in relevant comedic commercial storytelling.